AESTÉ is a premium home fragrance brand focusing on creating a tranquil atmosphere through elegant, high-quality scents.
This project was developed as part of a design brief from DesignerBriefs, where the challenge was to design a modern, tranquil, and elegant brand identity that reflects AESTÉ's essence.
The goal was to craft a branding and packaging design that sets the perfect mood for any space.
Design Process
Brand Identity
I created a minimal yet meaningful logo, featuring hands gently holding a candle flame.
This symbolizes AESTÉ’s focus on tranquility, reinforcing the ritual of lighting a candle to create a calming ambiance.
Packaging Design
The packaging was designed to reflect AESTÉ’s commitment to sustainable resources, organic ingredients, and vegan-friendly products. It ensures customers feel good about their purchase while emphasizing high quality.
Product Storytelling
I developed engaging descriptions that highlight the inspiration, ingredients, and sensory experience behind each scent.
Bamboo Serenity, Amber Glow, and Citrus Bloom are designed for different moods and occasions, allowing customers to transform their spaces with intention.
